About us

Start distributing your music for free and keep up to 100% of your sales royalties.

Why You Need Music Distribution​

Subkultur is a Record Label, Publishing Company, Artist Agency & Multimedia Studio specialized in experimental electronic music.
We help and support independent creators to publish their work and get paid.

Upload your music globally to Spotify, Apple Music, TikTok, YouTube, Instagram and 30+ other platforms. Subkultur powers the careers of independent artists, helping them reach new fans through worldwide music streaming and exclusive brand partnerships.

What we are best:

Release everywhere

Release to over 300 DSPs including Spotify, Apple Music and Amazon Music.

Keep your royalties

Don’t share your earnings, become a Pro and keep 100% of your sales royalties.

Free mastering

Use advanced AI mastering to improve the sound of your tracks before you release.

Instant set-up

Upload your song, provide a few details and release. We even provide a UPC code if you don’t have one.

Transfer your music

Transfer music already released through other distributors to save big and earn more from every listen.

Free IMB Anti-Piracy

Protect your music and your earnings on every stream/download with automatic takedowns of illegal copies.

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Albums, covers and more

Need to distribute more than just a single? How about a cover song (legally!)? An EP or even an album? No problem, we’ve got this. We also ensure that you get paid when people play your music on YouTube.
We’ve got everything you need.

Are you a label or catalogue looking to distribute large amounts of tracks?

If you are a label or have a large catalogue of songs that you would like to distribute digitally, then we can create a custom package for you. If you are looking to reduce your costs and you have other needs, such as promotion and sync management, then we can combine these services into an unbeatable all-in-one price. We can create the perfect package for you that includes all your promotional and licensing needs

What we are best:

Cover song distribution

Release and distribute your cover songs quickly and easily ensuring you include all necessary UK and US licensing requirements.

Album distribution

Distribute your album (including waterfall distribution) to Spotify, Apple, Amazon, Tidal, TikTok, YouTube, and over 300 other worldwide DSPs.

YouTube content ID

Our YouTube content ID service makes sure you get paid when other people use your music in their YouTube videos.

Digital distribution

No matter the size of your catalogue, we have a digital distribution solution for you.

Music and artist promotion

From branding to media management, asset creation to airplay – we have over 30 years of experience working with artists.

Sync management

We work with some of the biggest names in the business to make sure we get the very best placement opportunities.

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A True Partnership

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SUBKULTUR RECORDS, AGENCY & STUDIOS

We help Electronic Music Artists Grow Beautifully

Get Started Now

We delivers the tools you need to manage your music business. Release music to all major streaming platforms, buy and sell beats, promote your music, and manage your earnings.

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Distribute your music to Spotify, Apple Music and over 150 DSPs worldwide – for free

We deliver to all major digital storefronts and unlike other music distribution services – we won’t take a cut. That means you keep 100% of your sales royalties.

You are missing out on 50% of your royalties (even if you are using a Performing Rights Organisation)

Register your songs with our Music Publishing service and we’ll collect ALL the royalties you are owed, including those your PRO does not.

Free sync licensing representation to get your music TV, film, games and adverts

Join our long-established music licensing sync agency for free and we’ll pitch your music to music supervisors and media buyers including Netflix, Disney, 20th Century Fox, SKY TV and The BBC

Sky-rocket your releases through Spotify placements, airplay, press and social media marketing

Talk to us about a tailor-made sucess-driven marketing campaign with full reporting and access to a huge network of curators, radio stations and press contacts.

Sound awesome in an instant with online mastering

All members get access to our AI-driven mastering suite to enhance and perfect your tracks ensuring that they are release-ready.

Music Management, store and more

Store your music in an industry-standard ready to share format complete with metadata and discovery information to ensure your music is not only ready for record labels – but discoverable too.

Subkultur is the global platform for independent musicians to build audiences and careers — with technology and services across distribution, publishing administration and a range of promotional services.

Founded by Jesus Vogel as a electronic experimental net label under the Creative Commons philosophy in early 2010, Subkultur Records was one of the pioneers spanish labels in promoting and publishing independent musicians & alternative multimedia arts.
Record label, Event Promoter, music Publisher, Multimedia Studio and indie artists collective formed for music makers, producers, audio engieneers & designers.

WHY WE’RE DIFFERENT:

+ Subkultur Music Distribution services help artists, labels and managers sell their music through Spotify, Apple Music, Amazon Music, Deezer, TikTok and more than 150 download and streaming stores worldwide, while retaining 100 percent of their sales revenue and rights for a low annual flat fee.

+ Subkultur Music Publishing Administration assists songwriters by administering their compositions through licensing, registration, worldwide royalty collections, and placement opportunities in film, TV, commercials, video games and more.
The Subkultur Artist Services portal offers a suite of tools and services that enable artists to promote their craft, connect with fans, and get their music heard.

OUR MANIFESTO

Subkultur advocates diversity, equity and inclusion across all of our platforms and throughout our company. We are a company who cares deeply about our people and our artist community. Subkultur driving forces are Innovation and Collaboration. We take both very seriously. Innovation keeps us working hard for our artists, pushing our  “Artists First” agenda. Collaboration drives the way in which we work, as well as the way in which we approach our company’s social responsibility.
We join with our parent company, Believe in supporting the company’s Ambassadors program, made up of Subkultur team members stepping outside their roles to bring the company together on issues they care about, both local and global. These Subkultur ambassadors work towards the goals of communicating best practices, proposing and leading concrete initiatives and actions.
The company also supports Believe’s initiatives:
Believe for People, focused on diversity and equality for all people and working towards a more inclusive workplace
Believe for Parity, whose goals are true equality between women and men in the workplace and to fight against discrimination
Believe for Planet, which operates as an internal think tank on environmental issues. Their mission is to limit the carbon footprint and any environmentally negative impact of the company and its employees
With equality in mind, Subkultur and Believe partnered with leading entertainment and media analysis research firm MIDiA Research for a groundbreaking study on the underrepresentation of female creators in the music industry. The study, BE THE CHANGE: Women Making Music 2021, sheds light on the challenges and experiences of women and uncovers why there is a wide disparity between male and female creators. Our intent for this study is to inspire meaningful change in the industry.